Demand Media,拿钱砸出来的生意

这个网站很有意思,专门购买好的域名和相似域名,然后利用域名带来流量,出售广告。

 

因此,它们主要就是利用融资来购买一些域名好的网站,如run.com之类的。

 

但是因为是facebook原来的创始人创建的,所以,能够得到高盛,橡树都一系列的大佬们的投资。

 

BTW: 分众对于媒体的收购也是类似:P

 

Demand Media, one of the most heavily funded companies on the internet, has boosted its lifetime total to $355 million with a new $35 million investment reported by peHUB.

While the amount would be shockingly large for almost any other company, it’s a relatively small funding for Demand; for perspective, the new investment is about half what the company payed for the social media tool provider Pluck in a deal reported earlier this month.

Demand is better known for buying large numbers of generic web sites based on the value of their names, then plastering them with advertisements. The acquisition of Pluck makes Demand look as if it might finally be moving to build out its portfolio of domains with content, perhaps partially user-generated.

The source of the newest funding was not disclosed. Demand is based in Los Angeles, Calif.








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